Reflect & Repeat About
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Reflect & Repeat’s first collection was launched in autumn 2015 showcasing Jo Mitchell’s unique and modern approach to capturing the beauty of our natural flora. The luxury interiors collection was developed in Jo’s Marylebone studio where daily trips to Regent’s Park inspired this dramatic tribute to the English country garden.

With ten years experience in fashion and textiles and seeking an outlet for her floral obsession, freelance print designer Jo Mitchell undertook a 100 day challenge on Instagram. After quickly gaining popularity and countless requests for a physical product, Jo realised the time was right to fulfill a lifetime dream of starting her own product range. The result is a fresh and exciting range of printed homewares that showcase Jo’s distinctive and original method of capturing the fleeting beauty of flowers.

Reflect & Repeat works with UK manufacturers with Jo’s attention to the finest detail ensuring every product is made to the highest standard using luxurious fabrics and finishings. Inspired by her time working with designer Katharine Hamnett, where possible, products are produced in organic cotton.

Reflect & Repeat have teamed up with much-acclaimed sister chefs Hemsley + Hemsley to create a range of aprons and tea-towels, inspired by two of their most colourful and vibrant recipes.